Most African American landowners have owned their family land for generations. Land management decisions are oftentimes driven by family legacy – rather than economic – factors. Without realizing any value from their land, however, the property faces risk of becoming a liability, rather than an asset. African Americans have faced additional challenges due to heirs’ property, smaller land holdings, and mistrust of the forest industry and federal programs. Enter sustainable forestry – a way for landowners to maintain their deep ties to the land while promoting wealth creation and land retention.