Welcome to the Roots to Resilience: Empowering Land Legacies Campaign

The "Roots to Resilience: Empowering Land Legacies" campaign is the cornerstone of the Sustainable Forestry and African American Land Retention Network's (SFLR) new direction.

This transformative initiative is designed to amplify our impact, engage with African American landowners, and highlight the crucial roles of land ownership, forestry, and conservation within African American communities.

Campaign Highlights

Strengthening Community Ties

Strengthening Community Ties

"Roots to Resilience" celebrates the profound historical and cultural bonds that African American communities have with the land. These roots symbolize the deep connections and legacies passed down through generations, fortifying our heritage and future.

Empowering Landowners

Empowering Landowners

Through targeted education and robust resources, we equip landowners to navigate the complexities of land ownership confidently. Our advocacy ensures fair policies that support growth and sustainability, helping landowners manage their properties effectively and build generational wealth.

Fostering Economic Development

Fostering Economic Development

We advocate for sustainable forestry, conservation, and agriculture as catalysts for enhancing land productivity and community well-being. By promoting practices that ensure the land’s longevity and profitability, we contribute to economic development and job creation within African American communities.

Enhancing Education and Awareness

Enhancing Education and Awareness

Engaging with the community through various platforms, the campaign aims to ignite discussions, share success stories, and spread knowledge. We provide educational guides, best practices, and expert advice to empower landowners to make informed decisions and take proactive steps towards sustainable land management.

Building Visibility and Trust

Building Visibility and Trust

As we elevate the voices within our community and demonstrate unwavering expertise, we strengthen SFLR's position as a trusted leader in land management and conservation. Our goal is to build trust within the community and with external stakeholders, reinforcing our reputation as a reliable and authoritative organization.

Explore Our New Look and Resources

As part of the “Roots to Resilience” campaign, we are proud to introduce our new branding and revamped website. The redesigned logo and vibrant color palette reflect our mission to support and empower African American landowners.

Our new website offers a more user-friendly experience, featuring improved navigation and easier access to a wealth of resources, educational content, and updates on our initiatives and policy advocacy efforts.

Join the Movement

We invite you to be part of a movement dedicated to building a future where African American landowners thrive and their legacies endure. Here are the key ways you can get involved:

Support Our Mission

Contribute to SFLR to help us continue providing vital resources and support to African American landowners.

If you are an organization or business who aligns with our mission, explore partnership opportunities with SFLR to amplify our impact and reach.

Partner with Us

Stay Informed

Want to learn more about the policies affecting African American landowners and take action to support fair and equitable treatment?

We’re dedicated to keeping you informed on important legislation and policies impacting African American landowners. In addition, we will share critical resources for landowners, opportunities to attend important events, and amazing stories from our network that highlight the beauty and legacy of land ownership in the African American community. 



Sign up for SFLR’s email list to receive our new “Legacy and the Land Chronicle” newsletter to be inspired and remain informed.

Join the Community Today

Share Your Story

Share your experiences and successes as a landowner with us. Your stories can inspire others and be featured on our platforms.

Follow us on social media, share our posts, and use the hashtag #RootsToResilience or #LandLegacies to join the conversation and spread the word.

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Together, we can cultivate resilience and prosperity for generations to come.